Gambling in 2020 has moved well beyond fruit machines in pubs and trips down to the bookies. Today, you can pretty much gamble on anything via the internet and, as a result, gambling addiction is on the rise, especially in women. Figures from the gambling addiction charity GamCare show that the number of women reporting a problematic relationship with gambling has risen by over a third in the last year, which is more than double the rate of men in the same period. However, the vast majority of calls made to the National Gambling Helpline are still made by men, with just 1% of calls estimated to be made by women. So, why is the impact of gambling on women still largely underreported and why is it an addiction that’s increasingly affecting women?